By now you may have heard the exciting news circulating through the reuse sector: Vinted has landed in Australia. After much anticipation of if it will ever arrive, Vinted quietly launched on Aussie shores on July 1st, allowing consumers to buy and sell pre-loved fashion on beloved European-born app.
This serves a poignant testament to the rapid growth and popularity of reuse and shopping secondhand in Australia. New research conducted by Vinted in collaboration with Pureprofile found that 9-in-10 Australians (91%) have bought or sold second-hand.
Vinted was founded in Lithuania in 2008, and has been operating across Europe and the UK for 18 years. Its popularity comes from its ability to list for free and keep 100% of the profits. Shipping and postage are built into the app, along with a ‘Buyers Protection’ fee. Upon its Australian launch, Vinted nominated Australia Post as its delivery partner to support all shipments.
In a statement from Vinted CEO Adam Kay, he states “In 2025 alone, our European members saved a collective €21.6B by choosing fashion on Vinted, over buying new. In Europe, 76% of Vinted buyers say Vinted made second-hand shopping a lot more accessible, and we’re excited to now bring that same experience to Australia.”
While all this is very exciting, we wanted to gather some further insight. So, we asked a couple of our Corporate Partners that lead in the reuse platform space what they thought about Vinted’s arrival, and their predictions for the future of the resale market in Australia.
Vinted’s arrival in Australia is exciting — but having watched its extraordinary growth in the UK, I’d also say: get ready, because it can change everything.
Vinted hasn’t just accelerated reuse; it has fundamentally changed how people think about the value of their unwanted clothing. In the UK, charity retailers increasingly question whether platforms like Vinted have contributed to falling donation volumes and a reduction in higher-value items reaching their shops.
Then add the locker revolution. Selling an unwanted dress can now mean a few taps on your phone, a short walk to a locker and no queues, labels or awkward conversations. It’s almost frictionless.
That convenience is incredibly powerful.
For Australia’s reuse sector, Vinted’s arrival should generate enormous excitement — but also an important question: how can charities and reuse organisations make donating just as easy as selling?
Vinted’s launch in Australia happened almost overnight, and it’s one of the strongest signals yet of where reuse is heading. With zero selling fees, a free shipping promo from day one, and a global buyer base in the millions, secondhand has never been more accessible for Australian buyers and sellers.
For the reuse sector, this is momentum, not competition. Lower selling fees free up margin to reinvest in better photos, better listings and better tools. More channels and higher quality listings mean more ways for pre-loved goods to find their second home.
Combining this with new formats like live selling, reuse in Australia is entering a genuinely exciting new phase for the Charitable Reuse community. The organisations that thrive won’t be the ones picking the right marketplace, they’ll be the ones visible and strategising across all of them.
Vinted’s Australian launch is exciting for the future of resale here – but where will we be in a year or two? Handily, the UK gives us a case study. Vinted has exploded to roughly 16 million UK users and became the country’s third-largest retailer by revenue.
UK charity retailers responded in wildly different ways. Some ignored it. Some tested a small collection. Some duplicated their entire online range overnight. Quite the mix.
Why no standard approach? At the time, few teams knew how to tackle multi-platform e-commerce, so hesitancy won. So what can Australia do differently? Four lessons:
- No golden rule, only golden items – the charities who did best didn’t apply a blanket rule for what goes where, they made decisions on a per-item basis
- Every platform is viable, just not for your whole collection – don’t duplicate everything per platform; research, test, find your winners.
- Every platform is different, so your listings should be too – each platform rewards different formats (description length, photo style), so copy/paste falls flat.
- Work smarter, not harder – only expand once double the marketplaces doesn’t mean double the work (e.g. automation).
We built our whole business around that last point. Tools like Minimist automate researching and listing an item in seconds – so you scale without the stress.
To learn more about Vinted and other marketplaces, check out The Marketplace Manual – a free resource on who shops each platform, where sales come quickest at the best prices, which listings perform best, and more.
The bottom line is, reuse is rapidly growing in Australia, and the market is expanding in a major way. Whether it’s resale platforms or physical stores, secondhand is the future, and the current market positively reflects its continual rise in popularity.
Although we do not possess a crystal ball, the future looks bright. There is so much opportunity in this current market, and Charitable Reuse Australia is looking forward to continuing to platform our members and partners that are leading the space as we move closer to circularity. Check out Vinted Australia here.
Image courtesy of Australia Post.
