Check out our upcoming social media campaigns for 2026 below!
These campaigns will support member and partner organisations by promoting consistent messaging, increasing consumer understanding of the sector, and encouraging Australians to choose reuse as a first option.
Campaign assets will be made available to members and partners, including social media assets, key messages, suggested captions, and shareable graphics. Organisations are encouraged to participate by sharing content, localising messages, and amplifying campaign reach through their own channels.
If you have any further questions or need assistance with different social asset formats, please reach out to Juliette at juliette@charitablereuse.org.au.
January
Make A Good Deed Great 📦
A series of social media assets to encourage responsible donating during the New Year, with an aim to educate consumers on how, where and what to donate.
February
Back To School ✏️
A series of resources designed for schools and classrooms exploring reuse education. Additional social media assets encouraging buying pre-loved school supplies will be included.
May
National Volunteer Week 🤝
A series of social media assets to celebrate the great work of volunteers within the sector, and thank them for their services.
June
Choose Reuse First 🥇
A set of social media tiles, stickers and messaging encouraging Australians to choose reuse as their first option.
August
Op Shops: The Heart Of Community 🫶
A series of social media assets that highlight the role op shops and reuse shops play within our communities, amplifying the importance of the connections that they foster.
September
Second-Hand September 👕
A series of social media assets promoting second-hand September for members and partners to utilise. Second Hand September is a global movement that encourages people to abstain from buying new clothing and instead, focus on acquiring second-hand or pre-loved.
October
World Op Shop Day 🛍️
A series of social media assets, logos and messaging amplifying World Op Shop Day 2026. World Op Shop Day celebrates the power of second-hand and the vital role op shops play in our communities.
December
Reuse Christmas 🎄
A series of social media assets, stickers and messaging promoting a Merry Reuse Christmas, amplifying reuse as a first choice for shopping, gifting and decorating during the festive season.