Charitable Recycling Australia’s launched a $50,000 Volunteer Drive targeting a younger demographic to:
- Support the sector to rebuild volunteer numbers
- Generate awareness of contemporary opportunities of volunteering
- Pave the way to support the efficacy of members’ own volunteer campaigns
- Engage new, younger demographics to attract them into the sector
- Articulate what best practice volunteering now looks like
In total, campaign activity delivered 43,748 clicks on ads, and
- 12,592 users (28.8%) went on to input interests and view the submissions page
- 12,204 (96.9%) of these users went on to click on a state button to see the list of organisations
- A total of $37,316 media spend was delivered giving is a $3.06 cost per state button click
Huge thanks to Reef Digital who placed and ran the campaign on Google and Meta, and optimised the results to deliver all these new, young volunteer leads for members. Also thanks to Market My Brand for creating the advertising assets and to members, in particular to Andrea Gee who consolidated all the member feedback and develop the powerful key messages.