The next generation is the most important stakeholder for the charitable reuse sector because they represent the future of society. They are the ones who will both inherit our legacy and create the world they want to live in by. We need to engage them, right now in 2023, to create the positive change that’s required to address the challenges facing our sector and accelerate the opportunities.
This year’s conference addresses the need to:
- integrate government policy and funding for reuse
- challenge donor fatigue
- educate citizens on responsible donating
- scale resource management solutions
- develop new online and retail business models
- engage Millennials and Gen Z
- create an elevated customer experience that links social and environmental impact.
To do this, we need to understand the next generation perspectives, having grown up in a more connected and globalised world, with access to more information and technology to balance their awareness of climate change and social inequality, as well as their motivation to take action.