Strategic Objectives 2019-2020

The National Association of Charitable Recycling Organisations (NACRO Incorporating Zero Waste Network) is focused on delivering four key strategic objectives on behalf of its members, and the greater charitable reuse, recycling and retail sector.

Each objective is supported by an operational plan and measurable key performance indicators to ensure NACRO remains fully accountable in delivering what members want and need, as well as the future sustainability and vitality of the sector.

NACRO’s key strategic objectives are:

  • Increase Reuse, Recycling & Quality Donations

    – And Divert from Landfill towards a Zero Waste Future

  • Expand Awareness, Reach & Influence

    – With Government, Consumers and Charitable Stakeholders

  • Uphold Charitable Sector Trust & Integrity

    – For Impact Effectiveness, Transparency and Accountability

  • Deliver Member Benefits, Services & Value

    – For Organisational Progress, Growth and Impact

The overarching theme for the year is ‘2020 Future Vision – Reuse, Recycling and Retail’

Collaboration with members, governments, councils, consumers and commercial stakeholders will help accelerate outcomes, so the overarching theme for the year is the Year of Collaboration.

NACRO’s role, profile and influence is growing. The year ahead will see NACRO as a broker to bring governments to the table … NACRO as an enabler to help charitable recycling organisations perform better in reuse, recycling and retail … NACRO as a facilitator to lead debate on key issues … NACRO as an educator to inform consumers … and NACRO as a collaborator to align the needs of all stakeholders.