This year’s theme, IMPACT, is more than just a word – it’s a practical framework for how shop managers can create positive, lasting results in every aspect of their work.
Each letter represents a key focus area:
- I – Inspire meaningful contributions from donors
- M – Motivate and engage volunteers
- P – Personalise the customer experience
- A – Amplify your windows and visual merchandising
- C – Connect value with competitive pricing
- T – Thrive by bringing it all together
We look forward to delivering real IMPACT for Shop Managers at the Conference, and their audiences in turn.

Shop Manager Break-In Session
13 October 2025
| FORMAT | TIME (AEST) | TOPIC | SPEAKER / S |
|---|---|---|---|
| 8:30am | Coffee, Registration and Networking | ||
| 9:00am | Conference Opens and Welcome Delegates | Jacob Miller, Master of Ceremonies | |
| 9:10am | Welcome to Country | Binowee Bayles, Cultural Representative, Metropolitan Local Aboriginal Land Council | |
| Keynote | 9.20am | Keynote Address – Impact | Louise Grimmer, Retail Expert, Shopology |
| Activity | 10:00am | Inspire – Donors: Attracting Meaningful Contributions | Delegate Activity – Facilitated by Mark Jeffery, Lifeline Harbour to Hawkesbury |
| 10:30am | Morning Tea – 30 minutes | ||
| Panel | 11:00am | Motivate – Volunteers: How to Make and Keep a Happy Volunteer | Volunteer Panel – Facilitated by Cayte Moxom, Salvos Stores |
| Activity | 11:45pm | Personalise – Customer Experience: Meeting Individual Expectations | Delegate Activity – Facilitated by Jacob Miller, 2024 Churchill Fellow |
| Activity | 12:30pm | Amplify – Visual Merchandising: Creating Great Windows and Stores | Delegate Activity – Co-Facilitated by Elle Foster and Lyndal Jenney, Lifeline Harbour to Hawkesbury |
| 1:00pm | Lunch – 1 hour | ||
| Activity | 2:00pm | Connect – Pricing: Connect Value with Competitive Pricing | Delegate Activity – Co-Facilitated by Ben Saad, Salvos Stores and Ian Moore, Save the Children |
| Session | 2:45pm | Thrive – Impact: Motivation and Best Practice Worldwide | Jacob Miller, 2024 Churchill Fellow |
| 3:15pm | Afternoon Tea – 15 minutes | ||
| Panel | 3:30pm | Senior Leadership Panel – Ideas to Support Store Teams with Q&A | Terry O’Neill, CEO, Link Vision and Chair, Charitable Reuse Australia
Phil Coyte, Executive Director, Vinnies NSW and Director, Charitable Reuse Australia Sarah Knop, Acting GM Customer & Strategy, Salvos Stores John O’Hara, CEO, Neighbours Aid |
| Close | 4:00pm | Shop Manager Sessions Conclude |
The Shop Manager Break-In Agenda is being developed by a NSW Member Working Group:
- Yolanda Saiz, NSW Director (CEO St Vincent de Paul Society)
- Cayte Moxom, Salvos Stores
- Gemma Presley, Vinnies NSW
- Cally Piper, Red Cross
- Mark Jeffrey, Lifeline Harbour to Hawkesbury
- David Ison, Lifeline Direct
Other NSW Members are welcome to join this group and input into the agenda

